Effective Immediately - Miami, April 4, 2007
Poppa's Got A Brand New Bag!

Camacho Cigars is proud to announce the launch of its newly redesigned
packaging for all Camacho branded products. The redesign is intended to
more clearly communicate the quality and heritage of the Camacho brand.
This upgrade adds a more unified and contemporary flair, giving the complete
line of products a better presence on cigar store shelves.

Camacho consumers will recognize and welcome the enhanced look, while new
consumers will be attracted by the new bands and labels, identifiable color
coding, and approachable price points.

The greatest efforts in this redesign were applied to the Camacho Corojo
Diploma, 11/18 and 07/05. These cigars, comprised of the world's finest
Corojo tobaccos, merit a look that reflects quality, complexity and
sophistication. The words Quinto Corte (Fifth Priming), which have been
added to the new band, refer to the top-most leaves of the Corojo plant.
These leaves, which are used for the wrapper, are picked last and receive
the most exposure to the sun and natural elements giving these cigar there
rich, full-flavored taste.

Camacho® Cigars newly redesigned packaging will be in stores by late April
2007.

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"Tobacco is the plant that converts thoughts into dreams." -Victor Hugo-